The Ultimate Guide to Sell & Set up on Etsy: The Best Course Till Date!

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Everyone has started saying the same thing - That you go up on Etsy and create your own products or services and just sell them along with a little bit of Paid Ads. What we don't realise is that there are tons and tons of sellers sitting on Etsy trying to sell the same thing.

You can almost think of it like a cartel - the top sellers are just trying to make life more difficult for the beginners who wish to be big on Etsy. It did start out as a unique and powerful platform for creative entrepreneurs, artisans, and small business owners, however it does not allow for variations to prosper anymore. Recently, I've seen that almost all the products have become duplicate of each other and originality is slowly diminshing; which was one of the highlights of using Etsy. Often, for the beginners it becomes excruciatingly difficult to make consistent sales along with maintaining the inventory,if they are selling physical products or coming up with ideas if they are into the domain of digital products/services. Another thing that I've personally noticed is the customisation that Etsy would generally provide is also fading away - given the number of new players entering this marketplace, making it too saturated altogether.

However, I am not here to just share on how ineffective selling on Etsy has become, because the truth is far from it. Even though the market may become heavily clogged up with new sellers, the quality of products are what is killing the trust on the platform. There is still plenty of demand, since on an average, there are 650 million visits that really tells you on how much more scope the platform has yet to offer. The quality of sellers is making people have a very negative perception about the site overall. The marketplace that Etsy offers is like no other, which mainly caters to people who prefer products which have some personality and uniqueness to it - hence the transaction fees that it charges for every sale.

You could be selling the same bag on Amazon and Etsy, but what differs is the way that bag is made, the process design it entails and what is the overall backstory to it. If we are talking about a tote-bag, then there are many that are sturdy and value-for-money on Amazon while the ones on Etsy would be more personalised with a localised leather, that is hard to procure along with the tailored prints that a customer usually wants - hence, the higher value that they are ready to pay. Considering the dynamic economic outlook all around the globe, it is important to realise that good quality products/services have always won the show at an affordable pricing. So, I want to share with all of you some tips and strategies that I personally have come across and learnt while researching for many of the online side hustles that one can embark on.

1. Make Your Store Search Optimised

When we talk about standing out in an online marketplace, this is the first thing that you should definitely be doing. Simply because it brings so much organic traffic onto your page and really builds the trust with your audience. You really need to fill out all the tags while setting up your store and try to write as much as possible detailed descriptions about your product/service.

2. Post High Quality Images To The Product

While advertising for your product, you need to start taking high quality naturally light photos to make the overall aesthetic more appealing. This just gives off the impression to your prospects that you are actually a professional, even though you might be a complete beginner! Also maintain a cohesive aesthetic outlook to your page related to your product. Also, do show your product in action - while somebody wears your product or is carrying it in any way. If you wish to sell any digital product, then try to add testimonials, they work a long,long way.

3. Offer Competitive Pricing

People often get very misled in this aspect, so they just start selling it for any high price without really catering to that kind of audience first. You should understand the target consumer base and try to set your prices according to their affordability. Since Etsy does offer priority listing to free shipping products, you should try to include shipping cost in the item cost only to eliminate the competition as well, while staying profitable.

4. Do Have A Good After Sales-Service

This is extremely crucial and most peopel downplay it because they just get caught up in the setting up of the store, BUT this is what in my opinion, makes or breaks Your Etsy store. Try to fix up any issue withinng 24 hours or atleast give your clients a concrete response full of assurance. If this is not present, then you won't even get customer repetition, which is so vital to building an online presence.

5. Building a Brand and Staying Consistent

The best piece of advice that I can give to anybody who wishes to start out in the online space, is being authentic to yourself and really create that personal touch through whatever you're trying to sell. In the start, you would actually not even be getting any results, but all it takes is just patience and the willingness to learn the hard and long way. If you're that determined, then there's really nothing stopping you from aiming for the stars!

If you think that YOU are somebody who wishes to make something on Etsy and really start monetising your skills, then I highly recommend checking out this course which I have personally seen the results of and can help you to Skip The Grind.